Woman Owned Businesses
The aim of any business is making money. And we’re not just talking about short term but long term goals of increased revenue. To this end, many companies are losing billions of dollars from the market: moms. Marketing to moms is the wave of the present and future.
Why are mothers so important?
Mothers are entrepreneurs. According to BSM Media Inc., the mother is already spending more than the billion-dollar mark. That’s more than the budget of some third world countries.
Also according to BSM Media Inc., nearly 90 percent of mothers consider themselves the financial head of the house. Her husband can bring home most of the bacon, but it is mothers who decide how to spend it. They buy everything related to the home: children clothing, appliances, electronics, garden furniture, accessories and house wares.
Any husband who stores these things going to consult their wives before buying. Why? Wives do research on these products to find the best on the market. Moms influence as much as 85 percent of purchases for the home. That’s more than 70 million women who are talking about here. There is nothing more than that.
Think of all the tasks that mothers handle in a day. They take care of household chores, school kids shuffle to sporting events to other activities, make dinner and finance management. To keep everything straight, employing a variety of technology. It is not uncommon to see a mother sitting in the park watching their kids play while listening to an iPod or surf the Internet on your iPhone.
The mothers also take into account online. The trend has been for many years, mothers who leave the workplace and start their own business at home to spend more time with their children. To this end, mothers have developed a network of blogs, websites and forums designed to teach mothers about everything from web design, from Internet companies, marketing to other moms and management of their homes all the time. Their purchasing power increased exponentially with their knowledge.
Manly error?
Traditionally, the only products marketed towards women were household products and kitchenware. This goes back to the archaic idea that woman’s place was in the house. This has been a great injury to many companies that are beginning to see.
Women and mothers have left their mark on the world of men in many areas. Women are not confined to office work, are CEOs and CFOs. They not only surf the Web, are becoming increasingly influential businessmen over the Internet marketing. Mothers having rejected the product because marketing is not their means are also spreading the word to other mothers around the world (via Internet) and in their own communities.
The future
The mothers are influenced by other moms. Several generations of mothers come together to influence the spending habits of large corporations. In future the trend will continue. As mothers become more “connected” in the world, spending will increase. No product is off limits to advertising mom.
Moms do rule the world. Get support from experienced mothers and their products and your company reap the benefits.
Cherie Ang is the owner and webmaster of http://www.sgprofitsite.com, the site for Simple Work From Home Opportunity and an experienced Internet Marketer. Claim your Free Internet Business Training course, available at =>
http://newsletter.sgprofitsite.com
