Basics of Aviation Management
Passengers are the lifeblood of an airport and increasing their numbers through a targeted and effective route development strategy is key to securing long term growth.
In today’s highly competitive airport market airline engagement specialists frequently overlook the key questions that airlines want answered, namely, ‘why should I fly here?’ and ‘why are you better than the next airport?’Engagement with airlines should be focused on succinctly identifying and introducing the opportunity, providing indicative traffic forecasts. Outlining the key economic and/or leisure indicators that will underpin the proposed services, and addressing how the route fits in with the airlines overall strategy.
