<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Free Article Directory &#187; Advertising</title>
	<atom:link href="http://www.webdirectorynext.com/tag/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.webdirectorynext.com</link>
	<description>A free article archive and directory of articles from authors on a range of topics.</description>
	<lastBuildDate>Thu, 29 Jul 2010 10:01:26 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=abc</generator>
		<item>
		<title>Classic Cars &#8211; True American Dream</title>
		<link>http://www.webdirectorynext.com/14127/classic-cars-true-american-dream/</link>
		<comments>http://www.webdirectorynext.com/14127/classic-cars-true-american-dream/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 10:03:38 +0000</pubDate>
		<dc:creator>Henry Funk</dc:creator>
				<category><![CDATA[Automotive and Transportation]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[American]]></category>
		<category><![CDATA[automobile]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[Classic]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://www.webdirectorynext.com/?p=14127</guid>
		<description><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 20px;">
			<a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.webdirectorynext.com%2F14127%2Fclassic-cars-true-american-dream%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.webdirectorynext.com%2F14127%2Fclassic-cars-true-american-dream%2F&#38;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>Buying classic cars usually involves working through classified ads, either local ones, or nationwide ones same the Thrifty Nickel papers, or online classified advertising listings same Google Sales, Yahoo Sales, and Craigslist to find classic cars for sale.</p>
<p><a href="http://www.webdirectorynext.com/14127/classic-cars-true-american-dream/" class="more-link">Read more on Classic Cars &#8211; True American Dream&#8230;</a></p>
]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 20px;">
			<a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.webdirectorynext.com%2F14127%2Fclassic-cars-true-american-dream%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.webdirectorynext.com%2F14127%2Fclassic-cars-true-american-dream%2F&amp;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>Buying classic cars usually involves working through classified ads, either local ones, or nationwide ones same the Thrifty Nickel papers, or online classified advertising listings same Google Sales, Yahoo Sales, and Craigslist to find classic cars for sale.</p>
<p>A classic car is generally defined as an older car. However, people have come up with terms to define these older and beautifully restored cars. Some of the characteristics often used to describe them include highest quality, class or rank, one that is historical or literary renown, one that serves as a standard, guide or model and one that is of enduring quality, style or interest. Apart from that, a classic is also defined as a car that has demonstrably enduring quality.</p>
<p>A narrowed down definition refers to a classic car as one that has been designed with elegant styling, fine workmanship built between 1925 and 1948 and exceptional engineering. According to the Classic Car Club of America, an antique car is a fine and extraordinary motor that was designed between 1925 and 1948. Further still, some cars that were designed after 1948 are considered modern classics.</p>
<p>Local classifieds may work for you if the automobile you want to buy is available from a local seller. It haw not be though, specially if it&#8217;s a automobile that was never made in large numbers, or a automobile that&#8217;s simply old enough to qualify as &#8220;vintage&#8221;. At that point, you need to broaden your see horizons, and look farther afield. And that usually means going online.</p>
<p>We classify classic cars into three categories&#8230;  Restored, Resto-Mod and Survivors.  All three have their pros and cons, but every three are true classic cars.  Customer budget and skills module dictate what category you physique your classic car.</p>
<p>Classic cars are different from sports cars we have today though some models are inspired by cars same the Ford Mustang. Though sports cars are fast cars same classic autos, they surely won&#8217;t last a time with the supreme torque that classic autos have &#8211; which perhaps makes Eleanor the perfect Gone in 60 Seconds car.</p>
<p>The interiors of classic cars are real statement of high performance, road warrior identify of vehicle. The almost nil sign of elegance and the every heart-pumping design of classic autos&#8217; interiors match their rock and revving integrity that many a cars today essay to copy but every in futility. The moment you turn it on, you can&#8217;t help but notice the fiery breathing of classic car&#8217;s engine. The hissing and guzzling is same that of a dragon unerect always ready to get the tracks burning.</p>
<p>No matter what kind of classic automobile you buy or build, savor it!  It&#8217;s a great investment if done right, and module provide tons of smiles from you and everyone who sees you cruising down the street.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.webdirectorynext.com/14127/classic-cars-true-american-dream/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bumper sticker has its own value in advertising market</title>
		<link>http://www.webdirectorynext.com/13872/bumper-sticker-has-its-own-value-in-advertising-market/</link>
		<comments>http://www.webdirectorynext.com/13872/bumper-sticker-has-its-own-value-in-advertising-market/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 12:43:40 +0000</pubDate>
		<dc:creator>dawnprint</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[sticker]]></category>

		<guid isPermaLink="false">http://www.webdirectorynext.com/?p=13872</guid>
		<description><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 20px;">
			<a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.webdirectorynext.com%2F13872%2Fbumper-sticker-has-its-own-value-in-advertising-market%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.webdirectorynext.com%2F13872%2Fbumper-sticker-has-its-own-value-in-advertising-market%2F&#38;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>If you are looking for a unique and inexpensive way to advertise your business, printing bumper stickers may be the tool you need. Bumper stickers have been around nearly as long as the bumpers themselves, and they continue to grow in popularity. In fact, bumper stickers have morphed over the years from oversized rectangles to all shapes, styles, and designs.<span id="more-13872"></span></p>
<p><a href="http://www.webdirectorynext.com/13872/bumper-sticker-has-its-own-value-in-advertising-market/" class="more-link">Read more on Bumper sticker has its own value in advertising market&#8230;</a></p>
]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 20px;">
			<a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.webdirectorynext.com%2F13872%2Fbumper-sticker-has-its-own-value-in-advertising-market%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.webdirectorynext.com%2F13872%2Fbumper-sticker-has-its-own-value-in-advertising-market%2F&amp;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>If you are looking for a unique and inexpensive way to advertise your business, printing bumper stickers may be the tool you need. Bumper stickers have been around nearly as long as the bumpers themselves, and they continue to grow in popularity. In fact, bumper stickers have morphed over the years from oversized rectangles to all shapes, styles, and designs.<span id="more-13872"></span></p>
<p>The problem with most forms of advertising is that they static. If you choose to advertise on the internet, the person must be on the computer and on that website. A billboard stays at that same portion of road. Even a magazine or direct mail is limited to the people to whom it is addressed. All of these strategies are static, limiting the amount of exposure your company receives.</p>
<p>A bumper sticker, on the other hand, travels everywhere that the car goes &#8211; back and forth down the freeway to and from work, to the grocery store parking lot, to the zoo with the family on the weekends. Anyone following the car on the road or driving past it in the parking lot could see the advertisement, giving you a much larger audience for your advertising dollar.</p>
<p>Bumper stickers are inexpensive to print, and you can print them in bulk so that you always have plenty on hand. Even if a bumper sticker only earns you one new customer in its lifetime, it has paid for itself. And when you consider the number of potential viewers a bumper sticker could have, you can see how easily this form of advertising pays for itself.</p>
<p>Depending on the size of the bumper sticker you design, you may have room for a lot of information or just a little. However, you don&#8217;t have to write a book to get people&#8217;s attention. Keep your message short and sweet, and be sure to include information on how they can contact you &#8211; such as an easy to remember URL for your website or a phone number to give you a call. A catchy slogan or funny phrase or even an eye-catching graphic can help you convey your message even more effectively.</p>
<p>Above all, you want to design a bumper sticker that the customer wants to stick on their bumper &#8211; even the most cleverly designed sticker won&#8217;t help you generate business unless it is stuck and seen. </p>
]]></content:encoded>
			<wfw:commentRss>http://www.webdirectorynext.com/13872/bumper-sticker-has-its-own-value-in-advertising-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Steps to a Fine Business Logo Design</title>
		<link>http://www.webdirectorynext.com/13179/steps-to-a-fine-business-logo-design/</link>
		<comments>http://www.webdirectorynext.com/13179/steps-to-a-fine-business-logo-design/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 12:58:11 +0000</pubDate>
		<dc:creator>bobbysherman87</dc:creator>
				<category><![CDATA[Branding and Corporate Identity]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.webdirectorynext.com/?p=13179</guid>
		<description><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 20px;">
			<a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.webdirectorynext.com%2F13179%2Fsteps-to-a-fine-business-logo-design%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.webdirectorynext.com%2F13179%2Fsteps-to-a-fine-business-logo-design%2F&#38;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>A business concern is always hungry for publicity and the marketing department of every company is constantly thinking of promotional ideas. Massive advertising campaigns are planned and executed upon with the intention of reaching out to the target audience up to the fullest extent. In this hype of promotional activities, the business logo design is inadvertently put on the back bench where it surely doesn’t belong.</p>
<p><a href="http://www.webdirectorynext.com/13179/steps-to-a-fine-business-logo-design/" class="more-link">Read more on Steps to a Fine Business Logo Design&#8230;</a></p>
]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 20px;">
			<a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.webdirectorynext.com%2F13179%2Fsteps-to-a-fine-business-logo-design%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.webdirectorynext.com%2F13179%2Fsteps-to-a-fine-business-logo-design%2F&amp;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>A business concern is always hungry for publicity and the marketing department of every company is constantly thinking of promotional ideas. Massive advertising campaigns are planned and executed upon with the intention of reaching out to the target audience up to the fullest extent. In this hype of promotional activities, the business logo design is inadvertently put on the back bench where it surely doesn’t belong.</p>
<p>Understanding the importance of a business logo design in marketing and promotion is vital for business owners. The effect of any marketing or advertising campaign can be amplified with a top quality business logo design that epitomises the very soul of the company.</p>
<p>If you feel the need to review the logo design of your company, the following steps to a fine business logo design would certainly be of good help.</p>
<p>As stated earlier in this article, a top quality business logo epitomises the very soul of your company and should be given the top most priority. As an entrepreneur you should know that fact prior to designing your business logo.</p>
<p>While discussing the features of your logo design with your designer, the first thing you need to do is to have an open mind and willingness to experiment. Experimentation and improvisation lead the way to achieving unconventional results.</p>
<p>The next step is for you to understand the definite values of your business with a keen eye on achieving the set goals. Bring these values and goals together with your creativity and always think in a forward direction. Forward thinking is always your sharpest tool for making anything out of the ordinary.</p>
<p>While having a logo design made for your business, equal importance should be given to design modalities, colour and text.</p>
<p>The size and basic design of the logo are of critical importance. Make sure the logo design is scalable and its shape and outline do not clash with the name and purpose of your business.</p>
<p>Make an assortment of colours before you finalise the exact shades to be used in the logo design.</p>
<p>The font selection has to be very careful if you wish to have your company name in the business logo design. The font should be in perfect harmony with the name and nature of your business and the other way round.</p>
<p><em><a target="_blank" href="http://www.logodesignnext.com">Logo Design Service</a><br />
<a target="_blank" href="http://www.logomills.com">Corporate Logo Design</a><br />
<a target="_blank" href="http://www.hqlogos.com">Business Logo Design</a><br />
<a target="_blank" href="http://www.logodesign.asia">Logo Design Asia</a></em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.webdirectorynext.com/13179/steps-to-a-fine-business-logo-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What IPOs Could Do for Small-Cap Investors in 2010</title>
		<link>http://www.webdirectorynext.com/11306/what-ipos-could-do-for-small-cap-investors-in-2010/</link>
		<comments>http://www.webdirectorynext.com/11306/what-ipos-could-do-for-small-cap-investors-in-2010/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 02:12:04 +0000</pubDate>
		<dc:creator>peemac09</dc:creator>
				<category><![CDATA[Business and Economy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[Stock]]></category>
		<category><![CDATA[trend]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Wall Street]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.webdirectorynext.com/?p=11306</guid>
		<description><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 20px;">
			<a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.webdirectorynext.com%2F11306%2Fwhat-ipos-could-do-for-small-cap-investors-in-2010%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.webdirectorynext.com%2F11306%2Fwhat-ipos-could-do-for-small-cap-investors-in-2010%2F&#38;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>As the overall health of the economy is stagnant, and small companies look to recover and grow, many investors are simply waiting for one lucky chance to get back into the game with big gains. <span id="more-11306"></span>Although there are several possibilities for striking payday again, many investors are riding the increasing wave of initial public offerings (IPOs) that we’ve seen lately.</p>
<p>IPOs happen when a company becomes an actual stock in which any John Q. Public can invest. That is, the smaller company goes public and anyone can buy and hold shares of it. The thing is, though, that too often the new IPO becomes a hot trend and everybody wants a piece of it. And just because it’s open for public consumption, doesn’t necessarily mean it’s good for you.</p>
<p><a href="http://www.webdirectorynext.com/11306/what-ipos-could-do-for-small-cap-investors-in-2010/" class="more-link">Read more on What IPOs Could Do for Small-Cap Investors in 2010&#8230;</a></p>
]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 20px;">
			<a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.webdirectorynext.com%2F11306%2Fwhat-ipos-could-do-for-small-cap-investors-in-2010%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.webdirectorynext.com%2F11306%2Fwhat-ipos-could-do-for-small-cap-investors-in-2010%2F&amp;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>As the overall health of the economy is stagnant, and small companies look to recover and grow, many investors are simply waiting for one lucky chance to get back into the game with big gains. <span id="more-11306"></span>Although there are several possibilities for striking payday again, many investors are riding the increasing wave of initial public offerings (IPOs) that we’ve seen lately.</p>
<p>IPOs happen when a company becomes an actual stock in which any John Q. Public can invest. That is, the smaller company goes public and anyone can buy and hold shares of it. The thing is, though, that too often the new IPO becomes a hot trend and everybody wants a piece of it. And just because it’s open for public consumption, doesn’t necessarily mean it’s good for you.</p>
<p>So just like any sector of the market, you’ve got to do your homework before you put your money down. If there’s no real value on the new IPO, and especially if there’s no real opportunity for growth, then you could be throwing your money away. And naturally, in this economic climate (which isn’t IPO-friendly to begin with), some new companies are naturally growing faster than others.</p>
<p>As a matter of fact, while 99% of companies are fending off questions about how the recession is affecting business this earnings season, one small company doesn’t have worry about that.</p>
<p>We all know that print advertising is dead, and the economy is putting a major strain on television advertising. But one small segment of the marketing/advertising arena is still growing at a supersonic pace…internet commercials.</p>
<p>Could a Hulu IPO Decimate Google’s YouTube Franchise?</p>
<p>Even that segment may be a bit too generalized. I’m talking about the advertising you see before and during videos on sites like Hulu.com and YouTube. These two are the behemoths of the industry, but their strategies and business models couldn’t be further apart.</p>
<p>YouTube still has the No. 1 spot in the online video market. With over 100 million monthly viewers, YouTube will retain its top spot for a while. Unfortunately, the company, owned by Google Inc. (NASDAQ: GOOG), can’t seem to make any money from this powerful position.<br />
Less than 10% — some estimate as low as 3% — of its content is equipped with ads. That’s a very difficult business model considering Google has to pay for the company’s enormous bandwidth and storage expenses. According to Credit Suisse, YouTube is expected to lose nearly a half a billion dollars in 2009.</p>
<p>Hulu, which is second only to YouTube as the top online video supplier, is a very different animal. Most — if not all — of its content is attached to ads. You have to sit through 10-50 seconds of commercials before you ever see any Hulu content.</p>
<p>YouTube made its mark by allowing millions of wannabe stars upload their own amateur video free of charge. While this is what drives the majority of YouTube’s traffic, it doesn’t provide any revenue.</p>
<p>Hulu is still a private company. Earlier this year, landed a huge deal with Disney to start featuring its content on Hulu’s site. This deal is similar to its initial deal with NBC and its deal with News Corp (owner of Fox Broadcasting Company). The deal also gives each of the three investors a 27% share of Hulu.</p>
<p>That doesn’t mean, however, that you won’t be able to cash in on this up-and-coming giant. In the next few years, once the IPO market recovers, there’s a good chance we’ll see a Hulu IPO.</p>
<p>The company doesn’t release any financial numbers to the public, but that hasn’t stopped many media speculators from venturing a guess. The number we see most often is $1 billion in ad revenue per year and growing — already about five times YouTube’s revenue.</p>
<p>That’s simply not enough for us to go on, but it does give us hope that an IPO is coming down the pipeline. If there’s actionable advice, we’ll let you know. In the meantime, however, it does give us all the more reason to watch current market trends — and see what the fourth quarter of 2009 and the start of 2010 have in store for IPOs, and not just in the online video sector.</p>
<p>Why the Latest Trend in IPOs Is Great for Penny Stock Investors<br />
Before Q4 2009 is over, we’re all but guaranteed to witness more companies go public than we’ve seen in the last three quarters combined. That’s a prediction that isn’t just significant for investors who want to buy shares of the latest IPOs — this latest trend in the public offering world could mean serious profits for all penny stock investors. Here’s why the biggest Wall Street just turned bullish on small-cap.</p>
<p>In September, battery maker A123 Systems (NASDAQ: AONE) commenced public trading of its shares, raising more than $340 million in the largest IPO of 2009. Those who got into the stock early have been rewarded handsomely — shares are up nearly 70% right now. But AONE is only the latest in a string of initial public offerings that capped off the biggest week in IPOs since 2007.</p>
<p>To be fair, that hasn’t been a difficult benchmark to beat. Since the fallout from the credit crunch began, the IPO market has deteriorated to the point where only a single U.S. company went public in both the last quarter of 2008 and the first quarter of 2009. Things heated up again last quarter with 13 public offerings, but those numbers still paled in comparison to the 95 stocks that traded for the first time in the last quarter of 2007. Now, with murmurings of the recession’s end upon us, the bullish signals from an IPO resurgence shouldn’t be ignored.</p>
<p>Not everyone agrees with that prognosis.<br />
“The fact that the many in the media are classifying three IPOs as a resurgence is evidence of how low our expectations have become,” National Venture Capital Association President Mark Heesen said in a statement picked up by Reuters.</p>
<p>“[This] not the direction we hoped to see. While the psychology of the market is trending positive, our original forecast of a true recovery not beginning until 2010 still unfortunately holds true,” he continued.</p>
<p>And while Heesen’s concerns about the IPO market’s recovery have been echoed throughout Wall Street this week, it’s inaccurate to say that a recovery in public offerings isn’t happening right before us. At the start of this week there had been 11 new public offerings in the third quarter of 2009. That’s a huge departure from the nearly post-mortem IPO market that we were in the midst of six months ago.<br />
IPO bears lost more credibility on September 30 when Talecris Biotherapeutics (NASDAQ: TLCR) went public, breaking the year’s domestic IPO record for the second time in one week. The biopharma stock raised $950 million in its offering, the biggest IPO for the sector since 2006. The Talecris offering came after China State Construction Engineering Corp’s record-breaking $7.34 billion IPO on the Shanghai Stock Exchange, and a week ahead of Banco Santander’s public offering the first week of October, which at $7.25 billion will once again bust the year’s record for the biggest American-traded IPO.<br />
What were the “experts” saying about a dead IPO market until 2010?<br />
And with some exciting companies filing to go public in the coming months — including NewEgg.com and Dollar General (the latter went public on November 13 under the ticker DG) — things aren’t slowing down yet. To be clear, a strong IPO market doesn’t necessarily say much about stocks in general. In fact, the S&amp;P 500 slumped 2% the last week of September despite all of the offering activity that was happening before us. It did — and still does — bode well for small-cap stocks, however there’s a big argument going on right now among the vast majority of investors: some are claiming that the market is perfectly primed for a 10-year bull rally, while others are bracing for the next market correction. But in the small-cap world, things move very differently. Every single U.S. IPO this year has been a small-cap stock, which tells me that the investment banking syndicates — which have some of the most advanced market data available — are bullish on small-caps.</p>
<p>Why does IPO activity suggest where the big investment banks are putting their money? Studies by Nobel Prize winning economists Franco Modigliani and Merton Miller showed that, historically, investment banking syndicates and venture capital firms will not push companies to go public in a down market. That phenomenon actually makes a lot of sense, because in a bear market, investors are willing to contribute far less money to a stock’s underwriting premium — the “commission” that an investment bank gets by selling an IPO’s shares for more than they paid.</p>
<p>By unleashing primarily small-cap IPOs so far this year, evidence points to growth opportunities in the small-cap space.</p>
<p>So, how do you make a play off the potential of penny stocks? Look for small-cap plays that remain deeply undervalued to capitalize on the buying that’s going on right now. That’s a more difficult prescription than it was six months ago before the market rally, but ignored penny stocks still remain one of the last vestiges of value right now.</p>
<p>It’s also important to keep in mind that sentiment is prone to change. While small-caps might be a favored market space right now, a huge drop in the rest of the market will undoubtedly take penny stocks with it. We’ll continue to watch broad moves with our Small-Cap Recovery Index for that very reason.</p>
<p>There’s little question that IPOs are having a fantastic quarter, one that will break records for the year once all of the numbers are crunched. And as long as the industry’s experts continue to be disappointed in the wake of unrealistic expectations, most investors will miss the growth sentiment in small-caps. That makes right now a perfect time to position your portfolio for the beginning of 2010.<br />
Regards,<br />
Adam Hopkins<br />
<em><br />
Jonas Elmerraji is a contributor to The Penny Sleuth, which offers unbiased commentary from expert analysts and authors about penny stocks.</em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.webdirectorynext.com/11306/what-ipos-could-do-for-small-cap-investors-in-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising: The poignant force of modern business</title>
		<link>http://www.webdirectorynext.com/2583/advertising-the-poignant-force-of-modern-business/</link>
		<comments>http://www.webdirectorynext.com/2583/advertising-the-poignant-force-of-modern-business/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 07:35:07 +0000</pubDate>
		<dc:creator>worldwideadvertising</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Airport]]></category>
		<category><![CDATA[force]]></category>
		<category><![CDATA[Hollywood]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[popularity]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.webdirectorynext.com/?p=2583</guid>
		<description><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 20px;">
			<a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.webdirectorynext.com%2F2583%2Fadvertising-the-poignant-force-of-modern-business%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.webdirectorynext.com%2F2583%2Fadvertising-the-poignant-force-of-modern-business%2F&#38;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>With change in time and gradual advancement of technology quite a number of mediums have come up which you can use for advertising purposes. The different mediums of advertising range from print advertising, television advertising, radio advertising to mobile advertising, internet advertising, outdoor advertising, and airport advertising.</p>
<p><a href="http://www.webdirectorynext.com/2583/advertising-the-poignant-force-of-modern-business/" class="more-link">Read more on Advertising: The poignant force of modern business&#8230;</a></p>
]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 20px;">
			<a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.webdirectorynext.com%2F2583%2Fadvertising-the-poignant-force-of-modern-business%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.webdirectorynext.com%2F2583%2Fadvertising-the-poignant-force-of-modern-business%2F&amp;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>With change in time and gradual advancement of technology quite a number of mediums have come up which you can use for advertising purposes. The different mediums of advertising range from print advertising, television advertising, radio advertising to mobile advertising, internet advertising, outdoor advertising, and airport advertising.</p>
<p>Print advertising has a greater role to play in the evolving market that includes newspapers, magazines brochures and other printed materials that has a very broad mass base and as such, advertisements appearing on print can very easily reach and influence a large number of perspective consumers. Print advertising has been around for quite along time now and is dubbed as traditional form of advertisement now days. But still its popularity and effectiveness as a consumer motivating factor has not diminished.</p>
<p>Radio advertising is another influential advertising method with balancing measures in introduction of community based FM channels. Furthermore, both literate as well as illiterate consumers are influenced. The radio advertisements are vocal with local taste and flavor makes an extra appeal. Radio advertising does not require any special consideration like television advertising or internet advertising that needs UI, the radio jingles has long-term impact and caters loyal consumers.</p>
<p>Television advertising is probably the most popular way to promote anything and everything in today&#8217;s world Soccer, events like cricket world cups, political or spiritual speeches and Hollywood or Bollywood red carpet and award functions, breaking news has greater accessibility and large followers. As such, advertising appearing on TV reaches a large number of people that are attractive in nature and can directly relate to the customer&#8217;s senses to potential audiences.</p>
<p>Television advertising is a success. Study of local markets is very important in global brand awareness. Mobile advertising goes hand in hand with television advertising where SMS marketing with different offers and polls helps in market surveys. Banner ads, pay per clicks and adsence programs by Google and Yahoo have boosted the internet advertising globally.</p>
<p>With the on growing popularity of the World Wide Web, the Internet advertising is moving at a rapid pace that is the reason why more entrepreneurs&#8217; venture capitalists are focusing on their presence and advertisements. With the advent of technology and on the move internet facility, almost every one has access to a broadband and 3G connection. Keeping this in mind, internet advertising with mobile advertising has now become a hot cake and the best means for advertisers to make the best profit which is diminishing the gap between rural and urban consumers.</p>
<p>Strategic outdoor advertising and monitoring sales helps a great deal. Quite a number of brands and companies have stepped in outdoor advertising as well as airport advertising.</p>
<p>Better market study and surveys have brought outdoor advertising and airport advertising to target competitor&#8217;s customers.</p>
<p>Diverse market platforms are making the competition more interesting and intense. It&#8217;s after all the art of selling.</p>
<p><em>Reference Website: <a target="_blank" href="www.worldwideadvertisingnetwork.com">www.worldwideadvertisingnetwork.com</a></em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.webdirectorynext.com/2583/advertising-the-poignant-force-of-modern-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising –The art continues</title>
		<link>http://www.webdirectorynext.com/1099/advertising-%e2%80%93the-art-continues/</link>
		<comments>http://www.webdirectorynext.com/1099/advertising-%e2%80%93the-art-continues/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 20:59:27 +0000</pubDate>
		<dc:creator>worldwideadvertising</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[target]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.webdirectorynext.com/?p=1099</guid>
		<description><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 20px;">
			<a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.webdirectorynext.com%2F1099%2Fadvertising-%25e2%2580%2593the-art-continues%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.webdirectorynext.com%2F1099%2Fadvertising-%25e2%2580%2593the-art-continues%2F&#38;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>Advertising adds a personality to the business and its product. The advent of modern technologies has made the rural population more techs -savvy than the urban population. Advertising, by painting on the walls, to spread messages are no more appreciated.<span id="more-1099"></span> Today with the penetration of mobile phones, cable television, with a better research technique in advertising, it follows the right strategies and initiatives to deliver the right message to the right consumer.</p>
<p><a href="http://www.webdirectorynext.com/1099/advertising-%e2%80%93the-art-continues/" class="more-link">Read more on Advertising –The art continues&#8230;</a></p>
]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 20px;">
			<a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.webdirectorynext.com%2F1099%2Fadvertising-%25e2%2580%2593the-art-continues%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.webdirectorynext.com%2F1099%2Fadvertising-%25e2%2580%2593the-art-continues%2F&amp;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>Advertising adds a personality to the business and its product. The advent of modern technologies has made the rural population more techs -savvy than the urban population. Advertising, by painting on the walls, to spread messages are no more appreciated.<span id="more-1099"></span> Today with the penetration of mobile phones, cable television, with a better research technique in advertising, it follows the right strategies and initiatives to deliver the right message to the right consumer.</p>
<p>The small villages and towns that ones thought to be just a dot on the map are attracting attention of MNC&#8217;s .Television advertising which still holds a major share in spite the growth of internet and other media is the most leisure and preferred activity and so every ones first choice is still the television advertising.</p>
<p>Newspaper advertising is one of the most common forms of print advertising which has been effective for small businesses as well as services which targets the community through readership and circulation. The main disadvantage is that it gets cluttered and gets lost with the competitors ads. Magazine is a better form of print advertising as the readers are in a relaxed state of mind ,they can even save your ad and return as many times as they wish, to your printed ad.</p>
<p>In airport advertising the viewer ship has no escape route which is focused and compelling too has diverse target consumers from corporate leaders to decision makers that makes it the most interesting and challenging platform all over the world. New concepts and advanced design technology has changed the airport environment. Airport advertising has increased the airport revenue apart from aviation.</p>
<p>As the consumer steps out of his home or office their strikes outdoor advertising scooping off with its targeted messages. Outdoor advertising needs a low budget with small crew to start with, it has a quick response, reminds too often about their service. Mobile billboard trucks provide flexibility of location and time, even on traffic jams and remote parts of the town.</p>
<p>If radio advertising does not reach its target audience than it&#8217;s of now use, it still appeals a large audience even other media options available. It creates a lasting impression as its played repeatedly over specific time period but it is difficult to reach the target audience who does not listen to radio that is a major disadvantage attached to it. Radio advertising has greater return on investment as it reaches the right people at right time with right message at right cost.</p>
<p><em>As the consumers are getting more and more aware of different products and businesses worldwide, the advertiser has to be a step ahead anytime -anywhere. For more information about us visit this site: <a target="_blank" href="http://www.worldwideadvertisingnetwork.com/">www.worldwideadvertisingnetwork.com</a></em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.webdirectorynext.com/1099/advertising-%e2%80%93the-art-continues/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to generate business with online marketing</title>
		<link>http://www.webdirectorynext.com/901/how-to-generate-business-with-online-marketing/</link>
		<comments>http://www.webdirectorynext.com/901/how-to-generate-business-with-online-marketing/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 16:34:16 +0000</pubDate>
		<dc:creator>yahugr@gmail.com</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[click]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Exchange]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.webdirectorynext.com/?p=901</guid>
		<description><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 20px;">
			<a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.webdirectorynext.com%2F901%2Fhow-to-generate-business-with-online-marketing%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.webdirectorynext.com%2F901%2Fhow-to-generate-business-with-online-marketing%2F&#38;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>Are you a small business owner who runs an online business?  If you are, are you currently satisfied with your business’s profits?  Even if you are happy with the money that you are currently making, you may be looking to make even more.  <span id="more-901"></span>If you are, you may want to examine the marketing tactics that you are using, if you are even marketing your business at all.</p>
<p><a href="http://www.webdirectorynext.com/901/how-to-generate-business-with-online-marketing/" class="more-link">Read more on How to generate business with online marketing&#8230;</a></p>
]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 20px;">
			<a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.webdirectorynext.com%2F901%2Fhow-to-generate-business-with-online-marketing%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.webdirectorynext.com%2F901%2Fhow-to-generate-business-with-online-marketing%2F&amp;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>Are you a small business owner who runs an online business?  If you are, are you currently satisfied with your business’s profits?  Even if you are happy with the money that you are currently making, you may be looking to make even more.  <span id="more-901"></span>If you are, you may want to examine the marketing tactics that you are using, if you are even marketing your business at all.</p>
<p>When it comes to marketing an online business, you will often find that it is easier to market an online business than it is a storefront business. One of the reasons for that is because of the internet.  There are a number of different ways that the internet can help you with the marketing of your online business.  A few of those ways are briefly touched on below.</p>
<p>One of the many ways that you can go about marketing your business online is by using online message boards, which are also commonly referred to as online forums.  Online message boards or online forums are communities where internet users are able to come together and discuss activities or interests they may share. There are many online message boards or forums that allow participating members to have what is referred to as a signature.  A signature is a block of print that always appears at the end of a member’s posts.  It is not uncommon for an online message board moderator to allow signatures to include business links, like a link to your online store or online website.  With using online message boards or forums, the more you post the more exposure your online store gets.</p>
<p>Another way that you can market your small online business is by joining a pay per click advertising program, like Google Adwords.  What is nice about pay per click advertising programs is that, just as the name sounds, you only have to pay when one of your advertisements gets clicked on.  This type of advertising arrangement may be able to save you a considerable about of money, when compared to paying a flat rate fee for an advertisement that may never even be seen, let alone clicked on.  Also, by doing business with a well-known pay per click advertising program, like Google Adwords, you are less likely to experience problems associated with malicious clicks, as the programs tend to be carefully monitored, to ensure that you don’ t end up wasting money on the marketing for your small business.</p>
<p>In addition to paying for advertising, you may also be able to get free advertising by doing what is known as a link exchange.  A link exchange is when one website owner, like you, agrees to display the online website link or banner for another website owner, free of charge, as long as they do the same for you.  If you are looking for free or low-cost ways to market your small online business, a link exchange may be the perfect option for you.  The only thing that you want to make sure you do is not exchange links with your competition.  You want to try and make sure that all links can be connected or related to each other, in one way or another, but you don’t want to end up generating income for your competition.</p>
<p>When it comes to running a small online business, standard internet searches may also pay a large role in the traffic that you and your website receives.  That is why it is important that your website, whether it is used to sell products or services, is optimized for the search engines.  This process is commonly referred to as search engine optimization. When it comes to search engine optimization, content is important. Your website needs to be filled with content that the search engines will pick up, as well as content that your visitors can read. If you need assistance with this, you may want to think about hiring the services of a SEO specialist or a professional content writer.</p>
<p>The above mentioned marketing approaches are just a few of the many that you may want to use to help increase your small online business’s profits.  For the best chance of success, you are advised to implement more than just one of the above mentioned approaches.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.webdirectorynext.com/901/how-to-generate-business-with-online-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search engine optimization for Internet marketing</title>
		<link>http://www.webdirectorynext.com/719/search-engine-optimization-for-internet-marketing/</link>
		<comments>http://www.webdirectorynext.com/719/search-engine-optimization-for-internet-marketing/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 08:16:09 +0000</pubDate>
		<dc:creator>JamieHanson</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[engine]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[region]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[site]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.webdirectorynext.com/?p=719</guid>
		<description><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 20px;">
			<a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.webdirectorynext.com%2F719%2Fsearch-engine-optimization-for-internet-marketing%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.webdirectorynext.com%2F719%2Fsearch-engine-optimization-for-internet-marketing%2F&#38;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>Latest studies prove that 75 to 82% of users on the Web using a search engine or register search to locate content relevant to their needs, so advertising campaigns on the Internet are the instruments to draws users and change clients of goods or services you sponsor on the Internet. <span id="more-719"></span></p>
<p><a href="http://www.webdirectorynext.com/719/search-engine-optimization-for-internet-marketing/" class="more-link">Read more on Search engine optimization for Internet marketing&#8230;</a></p>
]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 20px;">
			<a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.webdirectorynext.com%2F719%2Fsearch-engine-optimization-for-internet-marketing%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.webdirectorynext.com%2F719%2Fsearch-engine-optimization-for-internet-marketing%2F&amp;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>Latest studies prove that 75 to 82% of users on the Web using a search engine or register search to locate content relevant to their needs, so advertising campaigns on the Internet are the instruments to draws users and change clients of goods or services you sponsor on the Internet. <span id="more-719"></span></p>
<p>If your organization is well positioned with one or more keywords potential, it&#8217;s likely that this client with the requirement of your product or service is not foundinside the search engines, keywords are possible terms for your business is found as the perfect alternative, and to achieve a superior conversion price within your site, for example if your site has 100 meets per day of which 10 of those users are asking for their services or buy their goods, when you have a conversion worth of 10%.</p>
<p>During this procedure, we identify key words to assure that your objective market will find the excellent choice at the time that they search on the Internet. PPC (Pay per click), which manages, is segmented by country, region by region and by language keywords for your company and achieve the preferred user quickly. This method of campaign is very successful, high traffic and takes less time, according to the amount of monetary investment by keyword is performing.</p>
<p>Global parameters for the keywords or keywords that your company requires to:<br />
* Competitiveness<br />
* Recognition<br />
* Equivalence</p>
<p>The promotional campaign for search engines is reflected in:<br />
* Improved passage to the site by 60% to 150%.<br />
* Be as 1st preference and before your competition<br />
* Raise in the rate of conversion<br />
* Lessen cost alternatives for promotions, such as fences, Rating in newspapers, magazines. etc.<br />
* Rule much of the advertisements in line</p>
<p>The pattern of the location since the beginning of its routing and its structure is crucial to instantly enter into search engines, form Web sites and applications according to an extensive analysis that is easily accessible to anyone in the world.</p>
<p><em>Author name is Andrew Fitzgerald and he owns a website <a target="_blank" href="http://www.search-internetmarketing.com">http://www.search-internetmarketing.com</a> which describes Internet Marketing Services, Search Engine Marketing, Tips, Tools, Advice. Best Internet marketing tools. Learn SEO Tips and latest Google news too.</em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.webdirectorynext.com/719/search-engine-optimization-for-internet-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Fortune is in the Follow Up!</title>
		<link>http://www.webdirectorynext.com/584/your-fortune-is-in-the-follow-up/</link>
		<comments>http://www.webdirectorynext.com/584/your-fortune-is-in-the-follow-up/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 20:44:51 +0000</pubDate>
		<dc:creator>ezinequeen</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Baltimore]]></category>
		<category><![CDATA[Bill Glazer]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[ezine]]></category>
		<category><![CDATA[father]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[mail]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[offer]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://www.webdirectorynext.com/?p=584</guid>
		<description><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 20px;">
			<a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.webdirectorynext.com%2F584%2Fyour-fortune-is-in-the-follow-up%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.webdirectorynext.com%2F584%2Fyour-fortune-is-in-the-follow-up%2F&#38;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>Would you blow your entire annual marketing budget on just one ad to run once during the Superbowl?</p>
<p>Of course you wouldn&#8217;t. You know that people seeing your message just once wouldn&#8217;t be enough.<span id="more-584"></span></p>
<p><a href="http://www.webdirectorynext.com/584/your-fortune-is-in-the-follow-up/" class="more-link">Read more on Your Fortune is in the Follow Up!&#8230;</a></p>
]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 20px;">
			<a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.webdirectorynext.com%2F584%2Fyour-fortune-is-in-the-follow-up%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.webdirectorynext.com%2F584%2Fyour-fortune-is-in-the-follow-up%2F&amp;style=normal" height="61" width="50" /><br />
			</a>
		</div>
<p>Would you blow your entire annual marketing budget on just one ad to run once during the Superbowl?</p>
<p>Of course you wouldn&#8217;t. You know that people seeing your message just once wouldn&#8217;t be enough.<span id="more-584"></span></p>
<p>Then why do we tend to spend our time and dollars on single-shot marketing, rather than repeated messages?</p>
<p>The answer is&#8230; most folks just don&#8217;t know any better. Or, perhaps it seems boring to repeat your message over and over and over and over.</p>
<p>But the truth is, your fortune is in the follow up!</p>
<p>This past weekend I went to hear direct marketing master Bill Glazer (my marketing mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference here in Los Angeles. During his talk, he shared with the audience how he spent the last few decades of his life running Baltimore&#8217;s #1 retail men&#8217;s clothing store, Gage Menswear, along with his late father.</p>
<p>Bill talked about one of his first direct mail campaigns, and how during the planning stages he announced to his dad that they were going to mail a special promotional offer to the same list not once, not twice, but three times. His father was appalled and yelled at Bill that he was crazy and was wasting their money!</p>
<p>Bill persisted and mailed all three pieces of the campaign. Well, their results revealed that mailing the exact same offer three times not only increased their response, it DOUBLED their response! Pop was floored, and he sure was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their marketing dollars.</p>
<p>Why does repeating your message work? online newsletters writing<br />
It&#8217;s simple&#8230; people are inundated with messages every day. Last statistic I heard was each of us sees over 3,700 distinct messages a day! That means you need to repeat yourself over and over if you&#8217;re going to break through the clutter, actually get their attention, get them to read or listen AND get them to respond.</p>
<p>Your assignment is to now look at all areas of your marketing and advertising in your business, and see where you need to add some follow up.</p>
<p>Some quick places to look at:</p>
<p><strong>Your Ezines </strong>- Are you publishing your ezine enough? Once a month just doesn&#8217;t cut it anymore. You should be reaching out and &#8220;touching&#8221; your prospects and customers at least once a week, if not more. (If you&#8217;re running out of ideas or you&#8217;re not sure how to do this without bugging folks, my ezine system takes care of that for you!)</p>
<p><strong>Teleseminars and Live Events</strong> &#8211; When promoting events, you&#8217;re going to need many more than one or two announcements or mailings. As a general rule, when I&#8217;m really trying to fill up a teleseminar (phone seminar) I sent out at least three emails dedicated to the promotion. For live events, you need dozens of messages, and well ahead of time. Most of the trainers I know start marketing no less than six months ahead of any live event they&#8217;re hosting!</p>
<p><strong>One-on-One Marketing</strong> &#8211; If you cold call or mail out letters to prospects, how many times are you following up? Don&#8217;t be afraid to call or mail again. I myself have finally responded to an offer after I&#8217;ve been contacted several times, and was glad the vendor took the initiative to follow up.</p>
<p><strong>Advertising</strong> &#8211; Instead of blowing your budget on a few large ads per year, try running a smaller ad much more often! Also most publications, both online and offline, will usually give you big discounts for purchasing more than one ad at a time. (I do this with ads in my own ezine, Straight Shooter Marketing.)</p>
<p>Remember, many marketing experts who test all these strategies say that repetition is the key. So don&#8217;t even feel you have to be creative with your marketing &#8211; just saying or mailing the same thing over and over is better than not saying it or mailing it again.</p>
<p><em>Online entrepreneur Alexandria K. Brown, &#8220;The E-zine Queen,&#8221; publishes the award-winning &#8216;Straight Shooter Marketing&#8217; weekly <a target="_blank" href="http://www.ezinequeen.com/">email newsletter</a> with 20,000+ subscribers. If you&#8217;re ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at www.EzineQueen.com</em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.webdirectorynext.com/584/your-fortune-is-in-the-follow-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
